Because of Big Data, PR pro’s easily have access and ability to a vast amount of information they would have never been able to gather without. This allows them to correct and adapt to the publics mindset and need, through Big Data’s feedback. Thus giving PR teams the ability to put together a much more effective and all-inclusive crisis management strategy, as well as circumvent future crises. This allows PR pro’s to find ways to address these issues with company management before they get out of hand.
“Stay on Top of a PR Crisis with Real-Time Analytics.” DATAFLOQ. 01 May 2015.