Data breaches are all too common this day and age. It’s not even mentioned as big news, just put on the side notes or back burner. Most breaches happen because of people’s carelessness, followed by corrupt individuals. In turn one has to ask, how do these breaches occur? Here are five reasons.
- Stolen credentials: Passwords obtained from stolen or lost phones/computers, the careless disposal of old devices, malware or data stolen in another data breech are the leading cause of network intrusion.
- Data stealing malware: Used in the breaches at Home Depot and Target recently, this is software that steals data, whether it is passwords, credit cards, keystrokes or any of a number of other types of private data.
- Phishing: The act of pretending to be a trusted entity for the sole purpose of eliciting usernames, passwords, birth date, Social Security Numbers, etc. from an unsuspecting target.
- RAM Scraping: This is the act of capturing data being temporarily stored in RAM, as happened in the infamous Target breach. There is a millisecond of time between a debit card swipe and bank approval of the transaction. It is during this holding period that the data is unencrypted, and is thus vulnerable to capture.
- Backdoor Malware: Malware delivered as a Trojan that attacks unpatched security vulnerabilities.
Bazen, Barry. “Big Data, Big Breaches, BIG PROBLEMS AHEAD?” Pulse. LinkedIn. 24 September 2014.
Today, as time, knowledge, and technology advance, so does big data. Each year technology and big data largely improvement and expand. This makes big data technologies continuously evolve into a more in-depth, sufficient, and multifaceted technological world. It’s the main key factor for shaping the future and will never stop. Along with cutting-edge analytics, big data lets organizations unlock insights from data with precision and speed.
On the other hand, public relations is the strategic management in the best interests of one’s own association, as well as for the public in general. With the correct use of information collected from Big Data, it can help a firm stay ahead of potential public relations crises, decipher shifts in consumer behavior and cultures, uncover new market segments in a global marketplace, and help with financial forecasting. This is anywhere from staying on top of public trends to corporate storytelling.
“Big Data: It’s Powers and Perils.” Accountancy Futures Academy. The Association of Accountants and Financial Professionals in Business. Lincoln’s Inn Fields. London,United Kingdom. 2013. <http://www.accaglobal.com/bigdata>
“A New Approach to Public Relations in the Era of Big Data.” 86 Pillars. 2011-2012. 26 November 2015. <http://www.86pillars.com/class-program/a-new-approach-to-public-relations-in-the-era-of-big-data>
Because of Big Data, PR pro’s easily have access and ability to a vast amount of information they would have never been able to gather without. This allows them to correct and adapt to the publics mindset and need, through Big Data’s feedback. Thus giving PR teams the ability to put together a much more effective and all-inclusive crisis management strategy, as well as circumvent future crises. This allows PR pro’s to find ways to address these issues with company management before they get out of hand.
“Stay on Top of a PR Crisis with Real-Time Analytics.” DATAFLOQ. 01 May 2015.