A great way for people in public relations to use big data is through online statistics. These statistics can show who goes on the created website and the effectiveness of what is on the website. This can help a person figure out what improvements you might need. Another benefit are the media analysis tracks. This can help to see who is writing about your product and also help you find a more directed audience for your product. Brand awareness is another benefit because social media impacts peoples lives tremendously these days. So if you are trying to reach people and expand your product, brand awareness is the perfect way to accomplish that. Lastly, survey research data is a very important key. These surveys can help you analyze your brand and use that information to reach a specific type of audience.
http://www.cision.com/us/2014/09/how-to-use-big-data-in-pr/
medialitgroup10 