Disproving Cons Of Big Data- Pawel Wlaz

One method used by analytics when dealing with big data, is data masking, or the changing of encryption, characters, and words. This tool combats one of the biggest cons of big data, which is the privacy concern. Data masking changes everything but the values of the data gathered to ensure that people stay anonymous and their personal lives private. Companies such as IBM provide resources to guide big analytics towards a more protected and private way off collecting data. Organization are now REQUIRED by law to have some sort of data protection in place to ensure this. As long as companies and organizations follow these measures, they get to keep doing business and the general population stays anonymous