How Big Data is changing PRSA (And PR in General) – Brian Lane Taylor

Big Data is changing PR in incredible ways! Companies are rapidly changing because of it every day. PRSA is no exception. Through big data, PRSA has access to information that directly allows them to better serve the needs of their clientele. A few ways that PRSA has changed due to big data are as follows:

  • More creative PR programs through the use of data-synced technology that responds to various forms of real-time data.
  • Better monitoring of crisis management by easily counting and tracking media messages related to the topic.
  • More effective, targeted messaging towards leading figures on topics that can spread the message by collecting data on each topic and the messages that are produced.

Works Cited

https://blog.dashburst.com/big-data-changing-pr/

https://www.prsa.org/

By,

-Brian L. Taylor

P.S. – Having a little trouble finding specifics on how PRSA has been changed due to Big Data rather than PR in general, but I will continue to look into it. More to come soon!

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s